The store utilises Fit:Match technology to give personalised clothing recommendations to customers based on their size and shape. In Las Vegas, Rihanna’s lingerie brand, Savage X Fenty, has opened its first physical store. ![]() Fitting rooms also have touch screen displays to browse and instantly request additional options and sizes. Once inside the fitting rooms, customers will have access to the items they requested, alongside recommendations based on their browsing history and preferences. Customers can send their chosen items directly to the checkout counter or choose to be entered into a virtual queue for the fitting room. ![]() With only one of each product displayed on the shop floor, customers must use the Amazon mobile app to scan QR codes to discover customer ratings, colours, and available sizes. Previously online-only brands are opening physical stores to offer their tech-savvy customers the tactility, community, and instant gratification of physical retail.īrands are experimenting by translating digital shopping behaviours in-store, allowing customers to browse, try and confidently purchase items that suit their own individual style and body shape, supported by their device, with the benefit of being able to walk out wearing.Īmazon will open its first physical fashion store in Los Angeles, called Amazon Style.
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